Week 11

Ok so we have finally gotten into the fun/crazy parts of Visions! Everyone in the class seems to be busy with the workload so it's not just me (thank you) but on the social media front, we are consistently putting out content and promotions to not get the word, but instead keep the word out and about. It is becoming more easier to understand the insights on Facebook now that we are reaching more, gaining page likes, and also recieving more engagement from the people. I believe our Facebook is doing really good now, posting everyday now and all posts seem to be doing good reach wise and interaction wise! Being able to see your progress and growth like this makes for an easier job lol. But this is also the busiest time of the year, so as much as I'd like to reflect, that will just have to wait. 

Recently, I announced the filmmakers and scholar showcases and leading more traffic to our website, along with last week's announcement for the keynote speaker. This week we are following all this up with the Facebook event page, video race registration opening, and also showing the film lineup trailer! Lots of fun posts to be made and I am sure these specific posts will only widen our audience and get more engagement on the platform. Next week, we have the big visionary panel announcement, which I will be posting on Monday. I will he creating a graphic for this post, which will basically include a collage of the 8 panelists and give it som space flare! I will not have to worry about announcing for volunteers next week as I think we already will have enough, so maybe I'll through in another class bumper animation then. 

My workload for this next week consists of making that graphic, preparing the rest of the posts to be made, finalize the social media shot list, and prepare Eventstag for the event. I will also begin hyping up the Instagram and snapchat more! I am going to implement a countdown on Instagram 10 days before the event, and use this to announce news and behind the scenes aspects of Visions! Snapchat is also key as I will be giving sneak peaks of Visions6 on there and show what we were working on. I know out snapchat has the smallest audience, as this is its first year, but by Visions8 or so it will be much bigger I know it! I'm glad we have been able to implement this platform and prepare for the future of Visions. Well that's enough for this week... Back to the lab!

Spring Week 10

Over the past week, I have mostly been working towards preparation for social media on the day of the event and promotion building up to it. After we had a pushback from registration issues, a few of our other promotions have been put on hold or moved around on the calendar. Zoe and I have been working to keep the calendar up to date and maintaining the effectiveness of the timing. So last week I put together two posts for badge registration and today (monday) I posted another one with an animation to hopefully reach even more people. Along with that, I have begun putting together the Facebook Event Page for the festival. This week I will present it to the class for them to read over and edit it, then I will post at the beginning of next week. Now that badge registration issues have been fixed, the next couple weeks should come along smoothly for social media, as we now will be announcing films, scholars, keynote, video race, and volunteer openings. Lately, I've been putting together these posts to schedule them on Facebook so I can put more time into creating a shot list for the day of the event. This will make it easy for the volunteers to follow and will allow for us to be prepared. This I have scheduled to go ahead and figure everything out with EventsTag so we can live stream the Social media at the event. I will continue these efforts throughout this week and through Easter break so I can be ahead of schedule as we get closer to April 15th. I also have responsibilities in other marketing aspects. I believe we are going to spray paint a rock at school and get the event date on hawkenews. So this is what I'll be up to for this week!

 Til next time

Spring Week 8 & 9

I decided to combine these two weeks together for this blog because of our spring break. Over these past two weeks, we have been preparing for the registration date. This is obviously an important date for Visions6 and social media needs to be promoting this! I have been preparing posts for this to go on Facebook and Instagram on March 14th. Along with this, I have also been scheduling out the rest of the month and into April. I am still working with tentative dates and do not have many confirmations on when I can post certain material, so for this next week the main focus is registration and volunteer registration. These will be prominent postings over the next couple weeks, along with video race and the keynote announcement. I am eager to get closer to the day of the event where social media will be live almost non stop, for now though I am still relying on others to get me confirmations.

In other aspects of Visions6, the focus is still on registration really. We are also awaiting our budgets so Zoe can begin squiring advertisements. I am excited to see our ads in the public and hopefully they reach the right crowds. But we also need to begin preparing our on-campus ads. This coming weeks marketing meeting, I will discuss with Zoe about ads in Hawk Enews, bathroom calendars, and other forms we can use. I feel like we could always grow our student audience at the event, and these are ways to reach them. Overall, we are moving into important and fast-paced periods for Visions6 where we all have to be on our toes and ready to work!

Spring Week 7

So this past week I have been finalizing my social media update presentation for Week 8. In this presentation, I will discuss the action plan for March & April which are very busy months. Making the calendar for these months, I did not have trouble coming up with enough posts each week but instead have at least one post 6 days of the week, sometimes multiple posts a day. We really want to get word out about the event and we have many ways of promoting it through social media. Over the next month and half, we will be announcing our keynote panel speakers, films and filmmakers, along with the scholars. Along with all these promotions, we also have to make announcements for Registration, Video Race Registration, & Volunteers. We need to push these to get people signing up, getting badges/tickets, and visiting our newly, re-vamped website. And if this isn't enough posts, we will be adding in animation/bumpers, weekly #FilmFridays & #SponsorSundays, and other fun posts for our core audience to keep them informed and entertained. All I need to finalize the action plan, is definitive dates which we are waiting on from Registration and Programming. After we get back from spring break, we will have a lot of news to let out to the public so we must make sure we choose the right times to promote.
Zoe, Anthony & I will be meeting on Wednesday to talk about our schedules and workload over spring break so none of us fall behind. Social media has been most of my workload this past week, but I also had the chance to have my career consultation with Beth which was very helpful and now I have been readjusting my resume based on what we discussed. The consultation was helpful and exciting as she helps you with confidence and insights from her experience. Beth has also been very beneficial for me and Zoe when meeting with her. She really helped us develop a brand voice for V6 that can benefit not only marketing but all departments, and we hope to leave this behind for future Visions.
Now we are in March... only a month and a half from our event!