This was an eventful week. Cinemixer 2016 was a success, we had a large crowd attend to support all the event sponsors. We also began watching the films for programming and grading those. I was impressed with the quality of these films, although some were lackluster, there were plenty that really sparked my interest. The experimentals and animations both had great quality, which came as a surprise to me, and the narratives and documentarys were new and fresh. Already looking forward to the next batch!
I met with Zoe and Anthony twice this past week, to go over all marketing strategies and plans. We met Monday with art department, which is always helpful as our departments work so closely together. I was able to discuss with Michelle, the Facebook posters and banners, while also begin brainstorming for the Event Prorgan we will be working on together. We already got a few ideas down and figuring out the direction we want to take it. In the meetings with marketing, I went over my social media plans with Zoe and Anthony for their support. I have been updating the calendar as more things come in from other departments. I also created the class interaction schedule for the other members of visions6 to share, comment, and like on posts. This will increase interaction and engagement on our platforms and become more attractive. I currently have it finished through mid-February and will be updating it along the way.
This week, I have been researching tools and techniques for Facebook to be able to reach different audiences and specifically, different generations. It has been discussed in class that we should market towards "baby-boomers," so I have been researching ways to make posts and also specific words they relate to and grab their attention. I have found that they are very similar to our generation in receiving news, only they do go about it at a slower pace and also most don't interact heavy on social media. I believe in this generation works well with email and messaging, but lack in overall interaction on social media platforms. They use social media in its simplest form, so must be aware of how they use it when making posts.
- http://www.cio.com/article/2684305/online-marketing/9-digital-marketing-strategies-to-woo-baby-boomers.html
- http://www.mayecreate.com/2015/07/generational-marketing-tips-for-reaching-baby-boomers/
- http://www.forbes.com/sites/steveolenski/2015/06/05/7-reasons-why-marketing-to-baby-boomers-is-unique/#7389f2f473de
Monday, January 25, 2016
Sunday, January 24, 2016
Dirty Dozen: Social Media
1.What is the project supposed to achieve?
- Through social media, we can gain much marketing success. We are able to grow awareness for our brand as Visions FF&C to continue its tradition. We also promote our event and all smaller events throughout the semester, able to reach a much larger audience than most other marketing tools. These platforms will also give us the chance to expand our audience as a whole, and broaden our fan base.
2. Who is the customer?
- Basically, our audience which consists of our followers on our social media platforms. We market out to our followers and friends, while also promoting our sponsors and thanking them. We have different audiences that reach out to in society, but they ALL become OUR audience when they follow our platforms.
3. What are the deliverables of the project?
- Our postings across our social media platforms are our deliverables, and include promotions, reminders, interesting readings, and appreciation. With a variety of sponsors, we can reach broade audiences.
4. What is the budget?
- One positive about social media.... No Budget! Only time.
5. How long will it take?
- Our social media campaign will last through the event and until the end of the semester. We will be greatly promoting the day of the event up until the end of it, and then giving our platforms a closing of sorts with recaps, thanks, etc. There will not be many times of slowing down until our semester is over and we have closed the Visions6 campaign.
6. What specific skills are needed?
- Scheduling & organizational skills, punctuality, and consistent effort is needed to have strong continuity with the platforms. Writing and editing skills with creativity, create strong marketing efforts within the postings. Staying consistent with timing and providing powerful posts are the keys.
7. What special resources are needed?
- I will be constantly in contact with the other departments to market their "needs." For sponsorship and donor appreciation, I will be in touch with development. For the promotion of the films and papers, and keynote announcement, I will contacting programming. I am always with art department as I too need from them. I also receive details from hospitality for the day of the event. Staying in contact with all departments is vital to a successful social media account.
8.Who is working on the project? What is each person's job?
- I coordinate all social media platforms and am responsible for the execution for the postings, events, expansion. I create the action plans, schedules, calendars, and draft the posts. Zoe and Anthony both will be assisting me, for times when I am unable to make postings, they will be scheduled to execute them. I will also use their talents and insights to help draft the posts before hand.
9. What is the schedule?
- Our social media platforms are constant. So we are posting at least every other day. I create schedules for each month with all the content. I don't believe it is necessary to post the whole thing on here, but can be found in the drive under "V6 Social Media Calendar"
10. What are the risks?
- Large impact, likely: a post is missed and not executed.
- Large impact, unlikely: we lose all info on all platforms... very doubtful.
- Small impact, likely: postings will change on short notice.
- Small impact, unlikely: I post the wrong picture accident, and then fix it.
11. How will you communicate with your team?
- Our marketing team communicates through Facebook or call/text. Contacting Zoe and anthony is no problem. I reach most of the other departments through Facebook (staff postings and messages).
12. How will you determine if your project is successful?
- We have goals of how many followers we want to reach on each platform, so we can tell if our campaign was successful in gaining new followers. Statitistcs and insights can be used to determine if we're reaching a lot of people.
- Through social media, we can gain much marketing success. We are able to grow awareness for our brand as Visions FF&C to continue its tradition. We also promote our event and all smaller events throughout the semester, able to reach a much larger audience than most other marketing tools. These platforms will also give us the chance to expand our audience as a whole, and broaden our fan base.
2. Who is the customer?
- Basically, our audience which consists of our followers on our social media platforms. We market out to our followers and friends, while also promoting our sponsors and thanking them. We have different audiences that reach out to in society, but they ALL become OUR audience when they follow our platforms.
3. What are the deliverables of the project?
- Our postings across our social media platforms are our deliverables, and include promotions, reminders, interesting readings, and appreciation. With a variety of sponsors, we can reach broade audiences.
4. What is the budget?
- One positive about social media.... No Budget! Only time.
5. How long will it take?
- Our social media campaign will last through the event and until the end of the semester. We will be greatly promoting the day of the event up until the end of it, and then giving our platforms a closing of sorts with recaps, thanks, etc. There will not be many times of slowing down until our semester is over and we have closed the Visions6 campaign.
6. What specific skills are needed?
- Scheduling & organizational skills, punctuality, and consistent effort is needed to have strong continuity with the platforms. Writing and editing skills with creativity, create strong marketing efforts within the postings. Staying consistent with timing and providing powerful posts are the keys.
7. What special resources are needed?
- I will be constantly in contact with the other departments to market their "needs." For sponsorship and donor appreciation, I will be in touch with development. For the promotion of the films and papers, and keynote announcement, I will contacting programming. I am always with art department as I too need from them. I also receive details from hospitality for the day of the event. Staying in contact with all departments is vital to a successful social media account.
8.Who is working on the project? What is each person's job?
- I coordinate all social media platforms and am responsible for the execution for the postings, events, expansion. I create the action plans, schedules, calendars, and draft the posts. Zoe and Anthony both will be assisting me, for times when I am unable to make postings, they will be scheduled to execute them. I will also use their talents and insights to help draft the posts before hand.
9. What is the schedule?
- Our social media platforms are constant. So we are posting at least every other day. I create schedules for each month with all the content. I don't believe it is necessary to post the whole thing on here, but can be found in the drive under "V6 Social Media Calendar"
10. What are the risks?
- Large impact, likely: a post is missed and not executed.
- Large impact, unlikely: we lose all info on all platforms... very doubtful.
- Small impact, likely: postings will change on short notice.
- Small impact, unlikely: I post the wrong picture accident, and then fix it.
11. How will you communicate with your team?
- Our marketing team communicates through Facebook or call/text. Contacting Zoe and anthony is no problem. I reach most of the other departments through Facebook (staff postings and messages).
12. How will you determine if your project is successful?
- We have goals of how many followers we want to reach on each platform, so we can tell if our campaign was successful in gaining new followers. Statitistcs and insights can be used to determine if we're reaching a lot of people.
Sunday, January 17, 2016
Spring Week 1
Well the semester is back upon us now and going back into full swing. This first week I have been trying to balance adjusting to my new classes and schedule and keep updated with Visions. Galaxy Quest is underway, despite the ugly weather, so we are keeping the progress live through Facebook. I am also personally constructing the social media action plan and calendar for the rest of January and February. We have several upcoming events and announcements in this time span that we have to be prepared for. So far the action plan is completed along with January's calendar, now I am finishing up February's calendar while also making drafts for all the future social media posts. Zoe and I plan to go over these drafts weekly and before posting to continue our consistent tone. Doing so will also make it easier to infuse Anthony into the system so if he is needed to assist in making a post, he can easily find it and copy and paste it. The Marketing department will be meeting tomorrow to go over all our tasks and this weeks goals. Zoe and I will begin contacting local businesses about getting ads for the day of the event. This semester has had a solid start and meeting all the new team members has been great and it seems we have a strong team for this semester for the day of the event. For this next week, I am adding 5 things to my To Do List:
1. Finish social media February calendar
2. Finish drafting January's posts and start on February's posts.
3. Make presentation for social media action plan.
4. Contact local radio stations.
5. Meet with Michelle about continent writing for the event program.
1. Finish social media February calendar
2. Finish drafting January's posts and start on February's posts.
3. Make presentation for social media action plan.
4. Contact local radio stations.
5. Meet with Michelle about continent writing for the event program.
Subscribe to:
Comments (Atom)