Dirty Dozen: Social Media

1.What is the project supposed to achieve?
 - Through social media, we can gain much marketing success. We are able to grow awareness for our brand as Visions FF&C to continue its tradition. We also promote our event and all smaller events throughout the semester, able to reach a much larger audience than most other marketing tools. These platforms will also give us the chance to expand our audience as a whole, and broaden our fan base.

2. Who is the customer?
- Basically, our audience which consists of our followers on our social media platforms. We market out to our followers and friends, while also promoting our sponsors and thanking them. We have different audiences that reach out to in society, but they ALL become OUR audience when they follow our platforms.

3. What are the deliverables of the project?
- Our postings across our social media platforms are our deliverables, and include promotions, reminders, interesting readings, and appreciation. With a variety of sponsors, we can reach broade audiences.

4. What is the budget?
- One positive about social media.... No Budget! Only time.

5. How long will it take?
- Our social media campaign will last through the event and until the end of the semester. We will be greatly promoting the day of the event up until the end of it, and then giving our platforms a closing of sorts with recaps, thanks, etc. There will not be many times of slowing down until our semester is over and we have closed the Visions6 campaign.

6. What specific skills are needed?
- Scheduling & organizational skills, punctuality, and consistent effort is needed to have strong continuity with the platforms. Writing and editing skills with creativity, create strong marketing efforts within the postings. Staying consistent with timing and providing powerful posts are the keys.

7. What special resources are needed?
- I will be constantly in contact with the other departments to market their "needs." For sponsorship and donor appreciation, I will be in touch with development. For the promotion of the films and papers, and keynote announcement, I will contacting programming. I am always with art department as I too need from them. I also receive details from hospitality for the day of the event. Staying in contact with all departments is vital to a successful social media account.

8.Who is working on the project? What is each person's job?
- I coordinate all social media platforms and am responsible for the execution for the postings, events, expansion. I create the action plans, schedules, calendars, and draft the posts. Zoe and Anthony both will be assisting me, for times when I am unable to make postings, they will be scheduled to execute them. I will also use their talents and insights to help draft the posts before hand.

9. What is the schedule?
- Our social media platforms are constant. So we are posting at least every other day. I create schedules for each month with all the content. I don't believe it is necessary to post the whole thing on here, but can be found in the drive under "V6 Social Media Calendar"

10. What are the risks?
- Large impact, likely: a post is missed and not executed.
- Large impact, unlikely: we lose all info on all platforms... very doubtful.
- Small impact, likely: postings will change on short notice.
- Small impact, unlikely: I post the wrong picture accident, and then fix it.


11. How will you communicate with your team?
- Our marketing team communicates through Facebook or call/text. Contacting Zoe and anthony is no problem. I reach most of the other departments through Facebook (staff postings and messages).

12. How will you determine if your project is successful?
- We have goals of how many followers we want to reach on each platform, so we can tell if our campaign was successful in gaining new followers. Statitistcs and insights can be used to determine if we're reaching a lot of people.