Spring Week 2

This was an eventful week. Cinemixer 2016 was a success, we had a large crowd attend to support all the event sponsors. We also began watching the films for programming and grading those. I was impressed with the quality of these films, although some were lackluster, there were plenty that really sparked my interest. The experimentals and animations both had great quality, which came as a surprise to me, and the narratives and documentarys were new and fresh. Already looking forward to the next batch!
I met with Zoe and Anthony twice this past week, to go over all marketing strategies and plans. We met Monday with art department, which is always helpful as our departments work so closely together. I was able to discuss with Michelle, the Facebook posters and banners, while also begin brainstorming for the Event Prorgan we will be working on together. We already got a few ideas down and figuring out the direction we want to take it. In the meetings with marketing, I went over my social media plans with Zoe and Anthony for their support. I have been updating the calendar as more things come in from other departments. I also created the class interaction schedule for the other members of visions6 to share, comment, and like on posts. This will increase interaction and engagement on our platforms and become more attractive. I currently have it finished through mid-February and will be updating it along the way.
This week, I have been researching tools and techniques for Facebook to be able to reach different audiences and specifically, different generations. It has been discussed in class that we should market towards "baby-boomers," so I have been researching ways to make posts and also specific words they relate to and grab their attention. I have found that they are very similar to our generation in receiving news, only they do go about it at a slower pace and also most don't interact heavy on social media. I believe in this generation works well with email and messaging, but lack in overall interaction on social media platforms. They use social media in its simplest form, so must be aware of how they use it when making posts.
- http://www.cio.com/article/2684305/online-marketing/9-digital-marketing-strategies-to-woo-baby-boomers.html
- http://www.mayecreate.com/2015/07/generational-marketing-tips-for-reaching-baby-boomers/
- http://www.forbes.com/sites/steveolenski/2015/06/05/7-reasons-why-marketing-to-baby-boomers-is-unique/#7389f2f473de