Fall Week 9

Well this week is when everything should come to fruition. The party and bake sale will be both taking place in the next few days, as we begin our final preparations. The flyers for both events are all up and looking good! I'm hoping to see the party posting in the bathroom calendars of Fisher soon. Now just have to make some brownies and get a costume! This past week, Visions saw some departmental changes it seems. With this, I am beginning to take more responsibilities on the social media front, becoming the coordinator for such. Zoe has been pushing me to take advantage of leadership opportunities, and I believe this will strengthen several marketing skills of mine and also help out in the long run. I recently met with Zoe this past week, where we developed our blurbs for community calendars throughout Wilmington. We also sent in the radio blurb for hawk estream radio. Now we have to get this party started on Thursday!

Fall Week 8

This past week has consisted of getting information to our marketing contacts and beginning our social media strategies. I personally emailed the Launch Party information and details for postings in the bathroom calendars, hopefully everything goes smooth because we recently found out we couldn't get the post on Hawk Enews because it our event is off campus and will also be serving alcohol. Zoe and I have also developed a radio blurb for Hawk Estream and at our next meeting we will be making a similar one for community calendar postings. At the beginning of Week 9, I will be meeting with Zoe and Grace to begin developing the Facebook event for out Launch Party. We will create the public event, upload pictures and discuss individual postings we will make. Throughout this next week we will continue updating our social media routes and preparing ours ads and flyers throughout campus.

Fall Week 7

Throughout this week, Zoe and I have been contacting everyone we need to get the marketing launch underway. I have been responsible for getting ahold of several of the on-campus contacts and preparing our postings for flyers and calendar announcements throughout the school. I have heard back from a couple and am now beginning to create short blurbs that detail our halloween party for postings in calendars and newsletters. I am still awaiting a few responses but hope to hear from the others soon. Zoe and I met yesterday to go over our agenda and figure out what else we have to do. We will be meeting again on Sunday along with Grace to go over social media responsibilities and get the ball rolling for marketing.

Fall Week 6

Well things are moving faster, there's more work, and we are trying to get everything set for the launch and call for entries. I have been working on finalizing the Mission Statment and the About Page for the website, while also preparing to edit the press release. Zoe and I have met a few times this week, brainstorming and organizing everything we have for the PR launch. Today we met with a few of the directors to figure out what all they needed from the makerting department to plan ahead during this busy time. I have enjoyed seeing all  the progress we have been making, the art departments fliers are looking good, we have several ideas to reach audiences, etc.
As for research, here are a few useful links I have found. They all pertain to marketing aspects of film festivals but give many inside tips and looks.

- http://www.scriptmag.com/resources/film-festivals/film-festivals-101
- http://www.kunocreative.com/blog/new-site/new-blog-style/marketing-strategy-qa-with-the-austin-film-festival
- http://www.digitaltraininginstitute.ie/20-festival-marketing-tips/