Spring Week 3

This week has been a good one, social media is on track and the schedules are up! Now that it is February, I will soon begin constructing the action plan and schedule for March. As I receive requests from the other departments of what they will need, the schedule will come along nicely. For this past week, I have continued up-keep for the social media to keep it live and prepare for the valentines events and all the posts that come with them. The request form seems to be working good, as several members of class have submitted their "needs." The spring students seem to be on top of it, several have messaged me pertaining to the class interaction schedule and some have already sent in requests. One problem is now I may have to include times for the class interaction, I will have to try and research a good way of doing so. We will see how that goes, I have not found many sources regarding a interaction schedule and nothing from last years manual so I'll work it out. Besides from social media, I have also gathered information for local radio stations. I have begun a spreadsheet with all the info and who to contact. I will begin calling/messaging these stations about potential advertising for our event. Although it seems that this age is not involved with radio as much as before, it will be good practice for me and I would love to get involved with radio anyways. I also think this can help reach a larger audience and those who not normally hear about our event. Hopefully they can help us with advertising!

This past weeks marketing department met a couple times, first time to catch up and second time was with art department. At this second meeting, Zoe talked with me about me being the one to do the Facebook graphics rather than someone else. At first I was unsure how this would go, due to my lack of experience but Michelle has helped me out a lot. Michelle and I went to the edit lab after the meeting so she could show me PhotoShop and Illustrator. She then watched over me and assisted me in creating the recent graphic for #SponsorSunday. We were both happy with how it came out and I look forward to progressing with this new task. I have always been drawn towards art so this was fun to learn and will stregthen my work as a social media coordinator. Next week at our meeting, Michelle and I will pick up on our work for the event program. I will be content writing which I have begun to start and outline, but also offered to help with the graphics and layout when needed.

As for this weeks research, there has been quite a bit. For starters, I have been watching youtube tutorials for illustrator and photoshop, to learn all the small details and become more familiar with the programs. I have also been looking over past programs from Visions 1,2,4, and 5 while also looking at other festival programs online. Obviously our program will not be as big as Sundance or even Cucalorus, but it was fun to see how others are structured and formatted. Lastly, I have been doing consistent research for our social media. I have been looking at verbiage and particular words that are "marketing strong." These links below have all been helpful and learning to focus and be consistent to make strong posts with expected engagement. I will also be looking into StumbleUpon for ideas regarding social media.
- http://www.verticalresponse.com/blog/the-30-magic-marketing-words/
- https://www.postplanner.com/marketing-strategy-examples-for-facebook/
- http://www.lift-off-festival.com/using-social-media-to-promote-your-film/