Spring Week 5

This past week was successful one, not just for me but for all of Visions6. First off, our bake sale and party both excelled in raising money for us! Although the bake sale was a cold one, it was enjoyable and the party was once again another fun time. For me, I had the great chance to sit down with Beth and Zoe where we talked about marketing and social media. She gave us great advice and insights on these aspects from her experience in the work field. She has obviously a great amount of experience and was helpful to me in the early development of next months social media plan and calendars. Ways to make our posts more marketable with specific goals in mind, ways to put this info in presentations, and also how analytics can be used the best way were all things we touched on. I am now putting together our action plan for social media in March. I am still hearing back from directors on logistics and certain promotions that need to be made. So far it looks like March promotions will include: volunteer/badges registration, video race registration, keynote announcements, and the filmmaker & scholar showcases. So there will already be a lot of info coming from our pages, now I will take what i learned from Beth to develop interesting posts that fit the Visions6 personality. With each action plan I develop, I feel I keep improving as I learn more with each process.

In other marketing news, Zoe and I will be sitting down for a meeting before she leaves for GMU this week, where we will discuss our brand voice which will help me with social media. Having a consistent voice is always important to out department, and this will help give it structure and on paper to look back to. Other than that, I have been contacting local radio stations in search of "cheap" ads that Zoe can possibly work with. Once Zoe presents her budget, we will have to quickly begin getting the ads that we want as the event date is exactly two months away now!

S.M.A.R.T. Goal:
By February 23rd, create the "March" Social Media Action Plan along with calendars, schedules, and draft posts to the class, to allow for other departments to become aware of the monthly agenda and to plan accordingly with it.