Fall Week 11

Over this past week, Zoe and I have been working towards our marketing action plans. We have brainstormed what are goals are for the rest of the month and developed ways to accomplish this matter. I have created a social media calendar where I have included all the Facebook posts for the rest of the month and into December. For this month, the marketing department wants to continue to keep our brand relevant while also enhancing it. We will continue promoting ourselves through social media routes and also working towards a publication that will greatly broaden and strengthen our brand. Going into this week, I have also been looking into Cucalorus' social media. I have been following their Facebook and instagram, researching how they are promoting their event, before it and also during it. I am looking forward to attending the festival and seeing how they market themselves to get a better understanding for festivals. As this is my first film festival to attend, I expect to learn a lot and discover many insights in the festival field.