Dirty Dozen: On-Campus Marketing

1. What is the project supposed to achieve?
 - To create many different ways of reaching students on campus through advertisements.
2. Who is the customer?
 - Students on campus, particularly film majors but also try and target others such as other arts majors and film fans.
3. What are the deliverables of the project?
 - I guess you could say the different strategies that we use, such as posters/flyers, paper / tv ads, and paint/chalk.
4. What is the budget?
 - Zoe and I will have to get together and discuss the budget based on what all we use.
5. How long will it take?
 - within the next month we will be planning everything out and set everything up in schedules because we will be advertising up until the event.
6. What specific skills are needed?
 - Helpful skills would be being organized, punctual, persuasiveness, out-going, savvy and persistent.
7. What special resources are needed?
 - We will need contacts to the activities department at UNCW such as CAIC.
8. Who is working the project? What is each persons job?
 - This will be Zoe and I, we will both work together in planning it and contacting people. Then will we both create the visuals (posters/flyers) and other s for display around campus.
9. What is the schedule?
 - in early October: we will gain approval for flyers and posters for the Halloween party and bake sale. I will have to discuss the rest with Zoe still, but by middle October we must begin prepping for approval for call for entries, etc.
10. What are the risks?
 - Large impact, Likely: we do not get permission for particular advertisements that we really wanted.
 - Large impact, Unlickely: We aren't able to contact certain companies that we want to work with.
 - Small impact, Likely: We have to settle for smaller routes of advertisement but can work through with extra work in social media.
 - Small impact, Unlikely: We forget to gain permission for an advertisement.
11. How will you communicate with your team?
 - We will communicate through meetings, Facebook and texting/calling.
12. How will you determine if the project is successful?
 - If we see increases in participation from targeted audiences through our on campus marketing.