Fall Week 3

This week both marketing and the art departments met together. Zoe and I discussed several ideas of what we want the tone to be throughout this festival. We want the writing to reflect those of our core audience, younger students of our generation. A few of the descriptive words we decided on were: funny/witty, resilient, and savvy. We went over this with Michelle and Tyler for their input as the tone will affect the animations and art direction also. Zoe and I then began to brainstorm ideas for tag lines. This involved us just spitting out ideas trying to find something that we know will click with the audiences when they read it. We created a google doc with many of these ideas and I have continued brainstorming on my own. We have a few solid ones we can select from and will most likely bring them up to the rest of the class soon. To end our department meeting, Michelle showed us a few color palettes she had come up with and we also talked a bit about t-shirts.